Our Story

For the Dreamers 

UK's first and only Decaf Matcha Brand

Our story doesn't start with matcha 

For most of my life, i have struggled with anxiety. And my caffeine intake did not help so in an effort, I set rules to limit caffeine intake before 12pm. Or when it is really affecting my sleep I would cut out caffeine completely. 

The benefits of caffeine, such as improved physical performance, cognitive function, and preventative effects against several diseases, provide a convincing case for its consumption. However, these benefits come with risks such as addiction, cardiovascular issues, and detrimental effects on sleep (Rauf et al., 2025).

However with matcha, since i didn't think of it as a source of caffeine, those rules never applied. For me, it was always a mid-day pick me up since i just loved the taste and ritual so much. 

But strangely the caffeine for matcha affects me more than a regular cup of coffee. The content of caffeine in green teas was found to fall within the range of 11.3–24.67 mg/g (Čížková et al., 2008), while in matcha it amounted to between 18.9 and 44.4 mg/g; For the sake of comparison, most coffee beans will contain 10.0–12.0 mg caffeine/g of beans (Koláčková et al., 2019). The caffine content in matcha is higher because the buds and young leaves of tea plants contain more caffeine than mature leaves (Ashira and Suzuki, 2024). 

So a 3g of matcha latte has around 133mg of caffeine. That is more caffeine than in 2 cups of redbull (80mg per 250ml can) and equivalent to 2 shots of espresso (14-18g of coffee beans ~140mg)

Since decaf coffee existed, naturally i thought decaf matcha would too. But there was nothing. As an avid tea and matcha lover, i wondered "why that is so?".

I know i definitely need it. 

The Name

The Chinese name 恩乐 (Ēn Lè), pronounced as "un luh", represents the powerful intersection of two concepts:

恩 (Ēn - Gratitude) and 乐 (Lè - Joy) 

The Chinese character 恩 consists of 因 (yīn, meaning "cause" or "foundation") resting on top of 心 (xīn, meaning "heart"). Symbolically, it means that one’s heart is grounded in its origin.

Meanwhile etymologically, the traditional character of 乐 (樂) visually depicts silk strings (幺) on a wooden stand (木) being plucked, representing instruments like the guqin. And In ancient thought, harmonious music was the vehicle used to attune the human mind to a state of spiritual joy and alignment (Lè). 

The bigger reason

As the world sees immense changes, more people than ever face issues with anxiety, overthinking and stress related issues. We recognize this and want to help a generation that feels like they can’t find happiness anymore.

Since then we have been having back to back conversations with growers in Japan, tasting samples, learning all about matcha and tea because I was determined to provide an option to those who struggled with caffeine like i did.

Decaf matcha is therefore how we go against hustle culture. That instead of more caffeine, and the focus on our output, we should take a step back and focus on how we can do less and focus on what we take for granted. 

Every cup of enle is a gift to yourself that you chose yourself first without compromise. It is proof that you don't have to choose.

 ˙ ✩°˖🍵 ⋆｡˚꩜

That is what enle stands for and that is how we believe you can find your happiness.

Thank you for letting us be part of your story too.

*It is advisable to slowly reduce caffeine consumption by weaning doses, which can lessen the potential withdrawal symptoms such as irritability, anxiety, headache, and dizziness.*